Association Conferences: Hiring the Best Event Planner
The success of an association conference heavily relies on
the amount of preparation and forethought. Sometimes, it's just not possible
for your organization to do it all, and you have to hire an event planner.
An event planner takes care of much of the details, so if
they fall flat, the conference likely falls flat, too. Hiring an event planner
is no simple task. You should always keep an eye out for the best in the
industry.
Here's what to look for:
Organizational Flair
An event is made up of many components -location, logistics,
catering, advertising, just to name a few -that need to come seamlessly
together in the end for it to be successful.
Your planner should have the ability to arrange everything
and see it come to fruition, even if it means starting from scratch.
Flexibility
Things don't always work out as planned when so many factors
are involved. Sound systems malfunction; roads get snowed in, etc.
In most cases, the show must go on. It's important for an event
planner to think on their feet and adjust to the new situation when last-minute
changes happen.
An Eye for Detail
Sometimes, it takes a little mistake to unravel an event.
For example, a typo on the date in the invitation is enough to misinform all attendees
about the schedule.
An event planner should be able to spot the smallest
differences between the expected result and the actual outcome.
Collaborative Attitude
An event planner must have a take-charge attitude to get
things done but should also know how to listen to and work side-by-side with
clients in order to realize their vision.
A successful event is not just the work of one, but the work
of many.
Social Media Expertise
These days technology, especially social media, plays a big
role in determining the success of an event. Having the ability to keep up with
social media trends is a must-have for an event planner.
They should know how to create online buzz for an event and
reach out to attendees via the Internet.
Talent for Content Generation and Curation
An event generates an enormous amount of content before and
after, which needs to be curated for later use (as reference for similar events
or for post event analysis). Examples of such content include flyers,
brochures, press releases, photos, videos, etc.
An event planner is expected to know the kind of content
that is not only appealing to people in the present, but also worth keeping for
the future.
Verifiable Portfolio
For big events such as association conferences, it's not advisable
to rely on a first-timer. For a job of that scale, a seasoned event planner is
called for.
Their portfolio should be enough to speak for their
abilities and experience in handling big events. If you want references, they
should be able to furnish those upon request.
Customer Service Skills
People want more than a good product; they also want a great
experience, and that includes excellent customer service. As a client, that's
exactly what you're looking for in an event planner, though you may not realize
it.
A planner should have the technical skills needed to
successfully hold an event, but they should also be able to relate with people,
whether they're dealing with clients, contractors, invitees, or attendees.
Don't rush the search for the best event planner. This may
be the biggest decision you have to make for the whole event, so think it
through. And remember, choose someone you can work with in the long term. It's
good to have an event planner you can trust for all your association conferences
in the future.Visit https://catering.tuscanbites.com/
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